Matchmade announces $1.73M funding round

Posted 2017-08-30

Helsinki, Finland – August 30, 2017Matchmade, the leading data-driven influencer marketing platform for games, today announced a new $1.73M funding round led by Global Founders Capital. Matchmade will use this funding to scale up operations, including expanding the company’s enterprise offering for agencies and networks, and continuing to improve its data analysis and forecasting capabilities.

Existing investors London Venture Partners and Reaktor Ventures participated in the round, with angel investor Henric Suuronen joining as a new investor. The round includes conversion into equity of $291k in prior convertible notes by existing investors. The company has also received additional funding from TEKES, the Finnish Funding Agency for Innovation.

“Influencer marketing is a rapidly developing industry, and there is a strong need for more transparency, better data analysis and forecasting, and a better understanding of ROI for all parties,” said Jiri Kupiainen, CEO and founder of Matchmade. “This funding round will allow us to offer the Matchmade platform to all players in the game influencer marketing space, bringing much needed structure and predictability to the ecosystem, as well as improving the quality and relevancy of sponsored content for the influencers’ fans.”

“Our Matchmade campaign KPIs such as conversion, retention and monetization are routinely 2-3x better than organic traffic,” said Filip Fischer, CEO of Charged Monkey. “Matchmade is by far the best performing user acquisition platform we’ve ever used.” Matchmade’s content matching technology identifies the interests of each YouTube channel’s audience, and this data is used to match channels with relevant brands and products for high-performance campaigns.

“The Matchmade team has a very strong background and understanding of data-driven discovery, and the team has demonstrated great results since moving their focus from a consumer platform to the influencer marketing space last year”, said Paul Heydon, partner at London Venture Partners. “We are excited to continue to support this great team that is rapidly improving the fastest growing user acquisition platform for games.”

Matchmade is improving the quality of sponsored content and delivering better performing users to influencers and game developers globally. The company is hiring in both Berlin and Helsinki.


Jiri Kupiainen

About Matchmade

Matchmade is the smart way to work with gaming influencers. Through a proprietary content analysis and matching system, Matchmade helps connect game developers and publishers with channels that have the right audience for their product. For more information, please see Made by Shark Punch, Inc.