5 Things to Know about Influencer Marketing
How can you elevate your influencer marketing efforts and build a great strategy to work with YouTubers? At Matchmade, we work with game studios and influencers all the time, and here’s some advice based on our experience from over 150 campaigns.
How the indie horror game “Granny” became the 2nd most viewed mobile game on YouTube
There’s a new mobile title making waves on YouTube, as Granny reached over 314 million views on YouTube in the month of May - leaving Supercell’s Clash Royale behind (225M views in May).
Watch out Fortnite, there’s a new kid on the block: God of War now the 3rd largest game on YouTube
According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube -- with viewership growing at 1402% from March to April.
Top 9 Gaming YouTubers Right Now
We did a data dive to look into the fastest growing YouTube channels across large, medium and small channels - and surprise, surprise Fortnite continues to rule. During the past three months, there were 78000 videos published about the game, with over 11.9 billion views (Fortnite & Fortnite Battle Royale combined). And below you can see who are the stars of Fortnite on YouTube… Enjoy!
Clash Royale’s Viewership on YouTube now lower than Mobile Legends: Bang Bang. Will esports come to the rescue?
Supercell’s Clash Royale has been the king of mobile games on YouTube for almost 2 years until now. The situation has changed as we’ve seen their YouTube viewership hit an all time low with only 301.2 million views in the month of March, a year ago that number was 1.4 billion, which is a dramatic decline of 80%, according to data from Matchmade (the leading influencer marketing platform for games, which analyses over 2.4 million gaming-related YouTube channels and over 220 million videos).
Fortnite is now the biggest game on YouTube. Here are the numbers.
Fortnite is now the most viewed game on YouTube, surpassing games like Minecraft, PUBG and Clash Royale. You’ve already read the news about how massive Fortnite is on YouTube - with stars like Drake and Kimdotcom streaming the game with Ninja - now, let’s look at some data and see how popular the game really is on YouTube
YouTube game influencer marketing report (May 2017)
We've indexed all YouTube gaming channels and delivered over a hundred thousand high quality installs to our partners. We're now sharing this data to paint a picture of how YouTube game influencer marketing looks like in spring 2017.
3 issues with YouTube influencer marketing [and our solutions to them]
Today, influencer marketing is a channel every mobile game marketer wants to master. However, they get headaches from pay-per-video pricing, varying ROI, and the lack of transparency in the field. Performance based campaigns can be the cure, but only if executed in the right way. Here are three headaches marketers often struggle with, and the pain killers we recommend for them.