Posts

How “SCUM” got over 50 million views on YouTube in just 15 days

Gamepires is crushing it with their latest battle royale-esque survival simulation, SCUM, that just hit the streets on August 29th. In less than two weeks, it has already racked up over 900 videos and 50 million views on YouTube

The 3 KPIs for Effective Influencer Marketing

Influencer marketing is a growing part of the online marketing mix, with 39% of marketers planning to increase their influencer marketing budget in 2018. So far, the data side of this industry has posed a challenge, and marketers often have to learn by trial and error.

For the love of data, the Matchmade reporting tool is here!

We’ve added the Advanced Analytics toolset to the Matchmade dashboard. It is a very powerful way to easily see and analyze how exactly your influencer marketing campaigns are performing. And we promise, it’s not boring at all.

Top 9 Gaming YouTubers Right Now 2.0

Who are the biggest growers on YouTube right now? Here’s the top 9 of the past 3 months, based on our data dive into the fastest growing YouTube channels across large, medium and small channels.

Just how MASSIVE is Fortnite? Check this infographic to find out!

How “Baldi’s Basics in Education & Learning” got over 620 million views on YouTube in four months

Big shout out to the independent game developer, Micah McGonigal, for the success of his weird, nostalgic, and horrifying game that’s been terrorizing the minds of many YouTubers

5 Tips for Influencers on How to Work with Sponsors

This post offers some practical advice for influencers on how to work with sponsors. Our goal is to make influencer marketing great for everyone involved.

5 Things to Know about Influencer Marketing

How can you elevate your influencer marketing efforts and build a great strategy to work with YouTubers? At Matchmade, we work with game studios and influencers all the time, and here’s some advice based on our experience from over 150 campaigns.

How the indie horror game “Granny” became the 2nd most viewed mobile game on YouTube

There’s a new mobile title making waves on YouTube, as Granny reached over 314 million views on YouTube in the month of May - leaving Supercell’s Clash Royale behind (225M views in May).

Watch out Fortnite, there’s a new kid on the block: God of War now the 3rd largest game on YouTube

According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube -- with viewership growing at 1402% from March to April.