Creator marketing
done right

A collection of case studies from our customers. Enjoy!


Yahaha 10X creator marketing budgets to supercharge user acquisition

Yahaha Studios are the developers of Yahaha, a UGC social entertainment platform that lets people build their own games without…

10X Increase in creator marketing budgets in a few months
34% Decrease in CPM while increasing reach
32% CPC improvement
Yahaha 10X creator marketing budgets to supercharge user acquisition


A little over a decade after its iconic game FarmVille first touched screens worldwide, developer Zynga wanted to bring back…

45 Creators
$25 eCPM


Nordeus had already been working with big YouTubers to promote its football game Top Eleven. But first-time acquisition manager Goran…

35K Installs


After two years of successful campaigns with Matchmade following the traditional influencer marketing model, games developer Socialpoint took a leap…

237% ROI


Revolut is a financial app that allows you to exchange money with no hidden fees. Buy Crypto, gold and trade…

84K Engagements
UK Targeted country
8 Creators
2 Social platforms
lingokids case study


Lingokids understood the importance of authenticity and gave the content creators a huge level of creative freedom with their Mexico…

10% Engagement rate
21% Conversion rate
opera case study

Opera GX

See how Opera was able to reach a global PC gamer audience with positive results to promote Opera GX – the…

239M+ Views
10+ Countries
Opera GX
CATS Zeptolab case study

CATS: Crash Arena Turbo Stars

Zeptolab uses creator marketing as a key part of its long-term marketing strategy to ensure CATS: Crash Arena Turbo Stars…

20.88K Attributed Installs
56.19K Clicks
37% Conversion rate
CATS: Crash Arena Turbo Stars
build away

Build Away!

Learn how Futureplay reached their goals and see why they’ve decided to work with Matchmade also on all their future…

4.3M Subscribers
730K Total views
42K+ Total installs
110% Organic uplift
Build Away!
siege titan wars logo

Siege: Titan Wars

Do creator marketing campaigns and mobile games in soft launch mix? See how Tilting point did it with Matchmade.  

30.5% Click to install ratio
245% Organic uplift
1224 → 192 Rise in app store ranking
0 Complaints about game not being available
Siege: Titan Wars
what the hen

What the hen!

How to triple your KPIs by working with content creators

+92% ARPU
+231% Free to paying conversion
+100% D1 Retention
+182% D7 Retention
What the hen!
craft away

Craft Away!

Over 200k installs to Futureplay’s games (and counting). Craft Away became a top 10 trending game in several countries. A…

+5490% Organic install rate
200K+ Installs
7 Countries Top trending game
Craft Away!
blastlands case study


The warped minds at Strange Quest have recently launched the strategic multiplayer game, Blastlands, in open beta on Android. After…

726.54K Total views
69K Total clicks
9.5% CTR
12.28% Engagement rate
(average engagement rate is between 5-10% for videos in LATAM)
opera roman

We are very satisfied with the results of our Matchmade campaigns. Downloads of our product increased significantly after the videos were posted.

Roman Kałkowski Product Marketing Manager @ Opera Browser
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