Blastlands!

The warped minds at Strange Quest have recently launched the strategic multiplayer game, Blastlands, in open beta on Android. After running one influencer marketing campaign with Matchmade, the game has gained 40K installs in total.

726.54K Total views
69K Total clicks
9.5% CTR
12.28% Engagement rate
(average engagement rate is between 5-10% for videos in LATAM)
blastlands logo
blastlands pig

Campaign objectives

Drive enough installs to test the overall performance of Blastlands during open beta
Identify which areas of the game need improvement in preparation for soft launch through player-data
Start building a community for Strange Quest

 

Matchmaking

The campaign targeted relevant influencers from LATAM countries to tie in with soft launch geographies.

Influencer collaboration

Flakes Power

3.8M subscribers
Video launch date:
August 13, 2018
Number of views:
450.93K
Audience demographics:
18 – 24 year old Android users based in Brazil
Language:
Portuguese
Channel’s main content:
Clash Royale, Fortnite, Brawl Stars

Belgas TV

3.2M subscribers
Video launch date:
October 31, 2018
Number of views:
278.17K
Audience demographics:
18 – 24 year old Android users based in Brazil
Language:
Portuguese
Channel’s main content:
Garena Free Fire

Results

 

40K installs
Enough players to test the game during open beta
ROI-positive campaign

Working with Matchmade during beta testing has been such an easy and smooth process. The results of these campaigns have really helped us figure out what was and wasn’t working for our game, as well as which areas we should focus on improving. With Twitch in the books now, we’re even more excited about future collaborations!
Gareth Young Marketing & Social at Strange Quest

Reach great results with Matchmade

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