The Craft Away video we did with Matchmade and JuegaGerman brought us as many users as a day of premium App Store featuring with a fraction of the effort.
Targeting and matching:
Based on good results from earlier campaigns, the campaign targeted relevant content creators from LATAM countries with high install forecasts. Matching was done by the Matchmade platform based on game content relevancy, fan engagement, and country filtering.
Content creator collaboration:
The campaign featured many content creators that performed strongly, but Germán stood out with a high volume of installs and a great quality of users. Futureplay ended up collaborating with Germán on a series of videos about their games.
Over 200k installs to Futureplay’s games (and counting). Craft Away became a top 10 trending game in several countries. A ridiculous boost in organic install rate.