Targeting and matching:
Based on good results from earlier campaigns, the campaign targeted relevant influencers from LATAM countries with high install forecasts. Matching was done by the Matchmade platform based on game content relevancy, fan engagement, and country filtering.
The campaign featured many influencers that performed strongly, but Germán stood out with a high volume of installs and a great quality of users. Futureplay ended up collaborating with Germán on a series of videos about their games.
Over 200k installs to Futureplay’s games (and counting). Craft Away became a top 10 trending game in several countries. A ridiculous boost in organic install rate.