9.2 million creators at your fingertips
Launch, test and scale YouTube sponsorships effortlessly with Express Campaigns
Content, not ads
Your brand is the focus of a 30 second sponsorship section integrated right into the creators’ YouTube videos.
Not an ad that gets skipped.
You control the spend
We never exceed your campaign budget, and automatically price sponsorships based on audience and performance.
You’re only charged once content is live.
Get started in minutes
Campaign creation takes a few minutes and your campaign will be reviewed and go live in one working day.
Content goes live within 3-7 days.
Why creator marketing?
90% of people skip pre-roll video ads. Custom integrations are a more impactful way of reaching audiences.
Creators know what makes their audience tick and can promote your product in a meaningful and effective way.
Working with small to mid-size creators allows you to tap into loyal communities that have a higher engagement than celebrities.
Risk is minimized by spreading the budget across several creators.
Creating your first campaign
1. Sign up to Matchmade Express Campaigns with your Google account
2. Enter the basic details of your product & select your ideal audience
3. Create the brief by entering your main selling points and call to action
4. Upload a few image or video assets the creators can use
5. Set your budget and launch your campaign
6. Kick back and relax – we’ll review your campaign to make sure everything is in order
7. We pick the best creators from our database of 9.2M creators, based on analyzing over 1.3B pieces of content
8. We’ll let you know once your campaign is live
9. We ensure the campaign stays within budget and notify you when content is published
10. You’ll be able to track the campaign results and we’ll charge your credit card as content gets delivered.
- Family & Parenting (English)
- Home & Garden (English)
- Pets (English)
- Gaming (French)
- Gaming (Portuguese)
- Gaming (Spanish)
Frequently Asked Questions
We track and report the campaign’s views and clicks in realtime. If you want, you can use an AppsFlyer OneLink, Adjust Universal link, or some other tracking link to track conversions at your end.
The sponsorships are 30 second integrations done by the creators themselves as a part of their regular content. They will use the talking points and assets provided by you to create these sections.
We track over 9.2 million channels and have analyzed over 1.3 billion pieces of content over the last five years. Because of this, we’re able to quickly identify channels that have the right audience and create the right kind of content, as well as forecast how their next piece of content will perform and calculate an appropriate market rate for their work.
No. Express Campaigns is a great low-risk way to get familiar with creator marketing.
When you create a campaign, you’ll be shown a CPM range for the selected targeting that will apply to the campaign. As we allocate the budget to different creators, we calculate a fee for each one of them based on their typical performance and their exact audience split.
We automatically make sure you get at least 10, but depending on your budget, potentially hundreds of sponsorships. Specifically, the maximum cost of any single sponsorship is capped to 10% of the total budget.
Every sponsorship will include a link to your App Store page, Google Play page, web site, and / or tracking link. You can also include a QR code in the assets!
Matchmade is the main source of income for most creators we work with. In our five years of running campaigns, we’ve had to request less than 0.1% of content to be removed after posting. However, if you are concerned, all you need to do is contact us and we’ll review the content in question & take appropriate action immediately!
We’ve been running large monthly campaigns with big brands for five years now, specifically focusing on building a scalable, repeatable & predictable way of working with small and midsize creators. Express Campaigns is just a new frontend to these capabilities, everything underneath is the same!
Express Campaigns is a great tool for trying out different targetings or creative ideas, and we hope you’ll keep exploring after your first campaign. We also have the ability to scale budgets from $500 a month to $500k per month, and would be happy to help with that once you’re excited about the results of your Express Campaigns.