Mobile game influencer marketing with YouTubers

Matchmade is a creator marketing platform that helps you transform your mobile game influencer marketing from manual one-off collaborations to a scalable and automated user acquisition channel. 

 

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Our approach to mobile game influencer marketing

Matchmade is a creator marketing platform that helps you deliver scalable campaigns. We believe in spreading the risk across multiple creators, rather than depending on one person to make or break your campaign.

Finding and negotiating with multiple creators can be time-consuming, so we’ve automated the process to free up your time for what matters most. We scan 9.2 million YouTube channels to find the most relevant creators for your game.

All you need to do is share your target audience and budget, we’ll handle the rest.

Working with Matchmade has enabled us to discover a new, cost-effective user acquisition channel that scales with minimal manual work required from our team. This would not have been possible without their platform.

Patrick User Growth Lead, Yahaha Studios

Intelligent automation 🤖

Our tech-enabled solution identifies, reaches out, negotiates, reviews, and pays creators with minimal time and effort. Run mobile game influencer marketing on a mass scale without wasting time and resources on manual tasks.

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Work with creators of all sizes ⚖️

Work with both prominent and emerging creators to promote your mobile game. Don’t worry about hand-picking talent, let performance-backed data do it for you. As we don’t work with creators on an exclusive basis, we have one of the largest networks of talent on the market. It’s growing every day – so you’ll never run out of supply.

Unlock a new user acquisition channel 🔒

Diversify your acquisition channels and reduce budget concentration by adding a new channel that requires very little maintenance. Our data-driven solution can help you improve your results with each iteration, leading to more predictable outcomes.

Achieve concrete results 📈

We measure by the number of views rather than how many (potentially fake) followers a creator has. They have real communities who resonate with their content. This converts into better engagement and install rates for your game through quality creators who are aligned with your offering.

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  • Case Studies

Nordeus

2.8M Views
35K Installs
Read full case study

Socialpoint

Game Socialpoint

425M Views
237% ROI
Read full case study
Socialpoint

Zynga

2.3M Views
45 Creators
$25 eCPM
Read full case study

Zeptolab

Game CATS: Crash Arena Turbo Stars

12.39M Views
20.88K Attributed Installs
56.19K Clicks
37% Conversion rate
Read full case study

Strange Quest

Game Blastlands!

726.54K Total views
69K Total clicks
9.5% CTR
12.28% Engagement rate
(average engagement rate is between 5-10% for videos in LATAM)
Read full case study
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Lingokids

App Lingokids

10% Engagement rate
1.41M Views
21% Conversion rate
Read full case study
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Futureplay

Game Build Away!

4.3M Subscribers
730K Total views
42K+ Total installs
110% Organic uplift
Read full case study
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