Game Influencer Marketing

Matchmade is a YouTube creator marketing platform that helps promote run game influencer marketing with creators at scale. Let us worry about the manual creator management tasks so you can focus on the big picture. 


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Our Approach to Game Influencer Marketing

Matchmade is a modern creator marketing platform that helps you deliver influencer campaigns with even hundreds of creators. We make sure you reach your core audience of console, PC, or mobile gamers with multiple creators, so you don’t need to rely on a single influencer making or breaking your campaign.

Finding and negotiating with multiple creators is time-consuming, so we’ve automated the process to free up your time for what matters most. We scan 9.2 million YouTube channels to find the most relevant creators for your game.

All you need to do is share your target audience and budget, we’ll handle the rest.

Matchmade allowed us to scale our operations and work with many more relevant creators, without having to make sacrifices on resources or time in-house.

Timothée Dequidt Senior Product Marketing Manager, Zynga

Intelligent Automation 🤖

Our tech-enabled solution identifies, reaches out, negotiates, reviews, and pays creators with minimal time and effort. Run game influencer marketing on a mass scale without wasting time and resources on manual tasks.

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Work With Creators of All Sizes ⚖️

Work with both prominent and emerging creators to promote your PC or console game. Don’t worry about hand-picking talent, let performance-backed data do it for you. As we don’t work with creators on an exclusive basis, we have one of the largest networks of talent on the market. It’s growing every day – so you’ll never run out of supply.

Unlock a New User Acquisition Channel 🔒

Diversify your acquisition channels and reduce budget concentration by adding a new channel that requires very little maintenance. Our data-driven solution can help you improve your results with each iteration, leading to more predictable outcomes.

Achieve Concrete Results 📈

We measure by the number of views rather than how many (potentially fake) followers a creator has. They have real communities who resonate with their content. This converts into better engagement, more wishlists and purchases for your PC or console game through quality creators who are aligned with your offering.

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  • Case Studies


35K Installs
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Game Socialpoint

237% ROI
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45 Creators
$25 eCPM
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Game CATS: Crash Arena Turbo Stars

20.88K Attributed Installs
56.19K Clicks
37% Conversion rate
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Strange Quest

Game Blastlands!

726.54K Total views
69K Total clicks
9.5% CTR
12.28% Engagement rate
(average engagement rate is between 5-10% for videos in LATAM)
Read full case study
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App Lingokids

10% Engagement rate
21% Conversion rate
Read full case study
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Game Build Away!

4.3M Subscribers
730K Total views
42K+ Total installs
110% Organic uplift
Read full case study
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