According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube – with viewership growing at 1402% from March to April. Since its release on April 20, YouTubers are loving the action-adventure hack-and-slash mythology-based game. One could argue that it’s easy to grow from non-existent to existent, but God of War has become the third largest title on YouTube - becoming a dominant game in just four weeks since launch. It remains to be seen if the game retains interest or, if like most single-player games, doesn’t have long-term appeal on YouTube. (Psst, if you’re tired of reading, watch this on YouTube.)
At this moment, God of War is riding a massive popularity wave as it’s already close to reaching 1 billion views - with 728 million views in April . The game might end up breaking the record of fastest game to reach 1bn views since launch in the history of YouTube. As comparison, Fortnite reached a cumulative 1bn views in just 5 months since they launched the game, and 3 months since they released the Battle Royale mode. According to our data and best educated guesses, God of War could reach 1bn total views in June or July - thus beating Fortnite. We shall continue to observe! (Psst, sign up to our newsletter to stay up-to-date.)
We posted about how massive Fortnite has become on YouTube just two months ago, and here’s how they are doing now:
In the above graph, you can see the largest games on YouTube and their growth in 2018. The key takeaways are: Fortnite continues to grow and reign, God of War has taken off at record speed. PUBG has been pretty stable for many months, so Fortnite may not have stolen all its predecessor’s views. Minecraft continues to decline, as is now ROBLOX, which might indicate that sandbox-type-of-games are losing interest.
Comparing the months of March & April (combined) to January & February (combined), here’s what happened in terms of total views on YouTube:
Sign up to our newsletter to stay up-to-date.