Watch out Fortnite, there’s a new kid on the block: God of War now the 3rd largest game on YouTube

Posted 2018-05-25

God of War now the 3rd largest game on YouTube

Fortnite is no longer the fastest growing game on YouTube

According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube – with viewership growing at 1402% from March to April. Since its release on April 20, YouTubers are loving the action-adventure hack-and-slash mythology-based game. One could argue that it’s easy to grow from non-existent to existent, but God of War has become the third largest title on YouTube - becoming a dominant game in just four weeks since launch. It remains to be seen if the game retains interest or, if like most single-player games, doesn’t have long-term appeal on YouTube. (Psst, if you’re tired of reading, watch this on YouTube.)

God of War has potential to break records

At this moment, God of War is riding a massive popularity wave as it’s already close to reaching 1 billion views - with 728 million views in April . The game might end up breaking the record of fastest game to reach 1bn views since launch in the history of YouTube. As comparison, Fortnite reached a cumulative 1bn views in just 5 months since they launched the game, and 3 months since they released the Battle Royale mode. According to our data and best educated guesses, God of War could reach 1bn total views in June or July - thus beating Fortnite. We shall continue to observe! (Psst, sign up to our newsletter to stay up-to-date.)

Fortnite is still the most viewed game on YouTube

We posted about how massive Fortnite has become on YouTube just two months ago, and here’s how they are doing now:

  • In March and April, Fortnite reached 9.7 billion total views on YouTube (5.1bn views in Apr, 4.6bn in Mar), which is a growth of 93% comparing to January and February.
  • In the months of Jan - Feb, Fortnite reached total views of 5.1 billion, and was the second most viewed game behind Minecraft (6.98bn views Jan-Feb).
  • In March, Fortnite surpassed Minecraft as the most viewed game on YouTube, and now continues to reign.
  • In April alone, over 33 000 videos were posted about Fortnite.
  • Everyone is watching Fortnite and also all the fastest growing YouTube channels are about the game.

Leaderboard of most viewed games on YouTube (total views at the end of April 2018):

  1. Fortnite – 5.09bn views
  2. Minecraft – 2.39bn views
  3. God of War – 728m views
  4. ROBLOX – 717m views
  5. PUBG – 553m views
Most viewed games on YouTube Jan-Apr 2018

In the above graph, you can see the largest games on YouTube and their growth in 2018. The key takeaways are: Fortnite continues to grow and reign, God of War has taken off at record speed. PUBG has been pretty stable for many months, so Fortnite may not have stolen all its predecessor’s views. Minecraft continues to decline, as is now ROBLOX, which might indicate that sandbox-type-of-games are losing interest.

Comparing the months of March & April (combined) to January & February (combined), here’s what happened in terms of total views on YouTube:

  • Fortnite grew 94%
  • Minecraft declined -24%
  • God of War grew 1172%
  • Roblox declined -24.40%
  • PUBG grew 4%

Takeaways:

  • God of War has the potential to reshuffle the lay of the YouTube land. It’s still early days, so we’ll see what happens.
  • Why are they doing so well on YouTube? Here’s a few educated guesses:
  • Fortnite continues to dominate viewership.
  • Feedback, want to learn more about our data? Email info@matchmade.tv!

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