Matchmade Reports 200M Subscriber Reach and Key Hires

Posted 2018-03-13

The Helsinki and Berlin-based startup reports steady growth after a year in beta and welcomes industry heavyweights to the team: Heini Vesander as CMO, Eeva Hattara as CFO, and Henric Suuronen joins the board

Helsinki, Finland – March 13, 2018Matchmade, the leading influencer marketing platform for games, announced recent milestones today. The platform uses content and engagement analysis to match games with relevant YouTubers, and offers a full-service solution from deal negotiations to measuring campaign impact. The platform has indexed and analyzed over 200 million videos on YouTube and tracks over 2 million channels. The database includes 20 000 games and the reach of their influencer network is 200 million people.

The company, which is founded by veteran game developers, Jiri Kupiainen and Leo Lännenmäki (from Rocket Pack, which was acquired by Disney), has made key hires from the games industry. Heini Vesander, who previously led PR and events at Supercell, and most recently built esports for Super Evil Megacorp’s flagship title Vainglory, joins as CMO. Eeva Hattara, who has previously worked in finance at Digital Chocolate and Wooga joins as CFO. They bring years of experience from the finance side of high-growth companies and plays a critical role in scaling Matchmade’s operations.

The way millennials discover games, or any product really, is through peer-to-peer and influencer recommendations. At the same time, marketers are struggling with how much time influencer marketing takes. Our technology automates the process end-to-end. With Matchmade, it’s easy and quick to find the right influencers, setup campaigns, and measure impact. Our platform saves time, provides reliable metrics, and enables marketers to scale their efforts without adding headcount. We’re just getting started and we’re very excited about our recent achievements.Jiri Kupiainen, CEO Matchmade.

Marketing games, especially mobile games, has dramatically changed in the past few years. Calculating your LTV and focusing all efforts on UA simply isn’t enough anymore, as competition is increasingly fierce, and the audience is more and more picky. Marketers need to look at other avenues like events, esports and influencers”, says Heini Vesander, CMO Matchmade. “I hadn’t seen a great influencer marketing solution on the market until discovering Matchmade. I’m very excited to join the team and help game companies automate and measure how they work with influencers; and at the same time help content creators grow their business.

Matchmade also welcomes serial entrepreneur and investor Henric Suuronen to the board. He was the co-founder of Nonstop Games, which was acquired by King, and held leadership positions at Digital Chocolate and Wooga. From years of experience, Henric has a profound understanding about building and marketing games, and scaling growth companies.

Matchmade is the Google AdWords of influencer marketing. The vision in combination with Matchmade’s amazing team, platform technology and approach made my investment and joining the board a total no-brainer. Matchmade has tremendous potential.” Henric Suuronen, Investor & Board Member, Matchmade

Heini Vesander


Eeva Hattara


Henric Suuronen

Member of the board

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About Matchmade
Matchmade is the leading influencer marketing platform for games. Founded in Helsinki in 2014, the company also has office in Berlin and a headcount of 16 people. Matchmade is founded by games industry veterans Jiri Kupiainen (CEO) and Leo Lännenmäki (CTO) who have over 17 years experience from gaming. Matchmade has raised 1.73M in venture funding. For more information, please see Made by Shark Punch, Inc.