Intelligent Influencer Marketing

Grow your game through targeted, ROI-positive influencer marketing campaigns. We analyse over 2.5M YouTube channels, 250M videos, and over 20 000 games to match your game with the best influencers.

Why Matchmade?

Targeted

Powered by automated content and audience analysis ensures you reach relevant audiences. We offer optional geographic and demographic filtering for sophisticated targeting.

ROI positive

The time for performance-based influencer campaigns is here! Set up your tiered CPI goals, and our audience analysis ensures you reach them.

Scalable

Our intelligent algorithm matches your game with the best and most relevant influencers. Use our powerful tools to streamline influencer marketing campaigns - find, manage, and measure in one place.

Easy Campaigns

It’s as easy as this:

  1. Select your game and relevant titles
  2. Set up your CPI tiers and campaign description
  3. Select influencers from the list of matches

Stay Within Your Budget

We provide performance and cost estimates for each influencer, and you decide whom to invite to your campaign.

Full
Transparency

The realtime campaign dashboard shows exactly how your campaign is performing & how much you’re spending, and end-to-end data integration ensures fair play.

Simplified Logistics

Payments and tax reporting take a considerable amount of time, so we handle it for you. You get invoiced once a month, and we make sure the influencers get paid on time.

What to expect

35%

clicks-to-installs conversion

3.15%

views-to-installs conversion

146%

organic boost in addition to attributed installs

Customers and partners

“KPI's for users we got from Matchmade were double or triple of what we've seen with organic traffic. Results were so great we had to check our analytics setup for bugs.”
— Mathieu Zylberait, Charged Monkey
Read the case study
“The campaign overperformed all expectations in CTR, CVR, and general download velocity. Installs were equal in quality to organic installs.”
— Kyle Keller, Tilting Point
Read the case study
“Our Matchmade campaign had the highest conversion and retention numbers we’ve ever seen, which is especially impressive considering it only took two minutes to set up.”
— Camilo Fitzgerald, Futureplay
Read the case study

Blog posts

How “Baldi’s Basics in Education & Learning” got over 620 million views on YouTube in four months

Posted 2018-08-09

Big shout out to the independent game developer, Micah McGonigal, for the success of his weird, nostalgic, and horrifying game that’s been terrorizing the minds of many YouTubers read more

5 Tips for Influencers on How to Work with Sponsors

Posted 2018-07-25

This post offers some practical advice for influencers on how to work with sponsors. Our goal is to make influencer marketing great for everyone involved. read more

5 Things to Know about Influencer Marketing

Posted 2018-07-11

How can you elevate your influencer marketing efforts and build a great strategy to work with YouTubers? At Matchmade, we work with game studios and influencers all the time, and here’s some advice based on our experience from over 150 campaigns read more

How the indie horror game “Granny” became the 2nd most viewed mobile game on YouTube

Posted 2018-06-15

There’s a new mobile title making waves on YouTube, as Granny reached over 314 million views on YouTube in the month of May - leaving Supercell’s Clash Royale behind read more

Watch out Fortnite, there’s a new kid on the block: God of War now the 3rd largest game on YouTube

Posted 2018-05-25

According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube read more