Intelligent Influencer Marketing

Grow your game through targeted, ROI-positive influencer marketing campaigns. We analyse over 3.1M YouTube channels, 287M videos, and over 19 000 games to match your game with the best influencers.

Why Matchmade?


Powered by automated content and audience analysis ensures you reach relevant audiences. We offer optional geographic and demographic filtering for sophisticated targeting.

ROI positive

The time for performance-based influencer campaigns is here! Set up your tiered CPI goals, and our audience analysis ensures you reach them.


Our intelligent algorithm matches your game with the best and most relevant influencers. Use our powerful tools to streamline influencer marketing campaigns - find, manage, and measure in one place.

Easy Campaigns

It’s as easy as this:

  1. Select your game and relevant titles
  2. Set up your CPI tiers and campaign description
  3. Select influencers from the list of matches

Stay Within Your Budget

We provide performance and cost estimates for each influencer, and you decide whom to invite to your campaign.


The realtime campaign dashboard shows exactly how your campaign is performing & how much you’re spending, and end-to-end data integration ensures fair play.

Simplified Logistics

Payments and tax reporting take a considerable amount of time, so we handle it for you. You get invoiced once a month, and we make sure the influencers get paid on time.

What to expect


clicks-to-installs conversion


views-to-installs conversion


organic boost in addition to attributed installs

Customers and partners

“KPI's for users we got from Matchmade were double or triple of what we've seen with organic traffic. Results were so great we had to check our analytics setup for bugs.”
— Mathieu Zylberait, Charged Monkey
Read the case study
“The campaign overperformed all expectations in CTR, CVR, and general download velocity. Installs were equal in quality to organic installs.”
— Kyle Keller, Tilting Point
Read the case study
“Our Matchmade campaign had the highest conversion and retention numbers we’ve ever seen, which is especially impressive considering it only took two minutes to set up.”
— Camilo Fitzgerald, Futureplay
Read the case study

Blog posts

Red Dead Redemption 2 to Surpass God of War on YouTube

Posted 2018-11-14

After 8 long years, Rockstar Games made their fans’ dreams come true by finally releasing one of the most anticipated games of 2018. We did a data dive into how RDR2 performed on YouTube, compared it to how 5 other action-adventure games and Fortnite progressed in the first month since launch. We then did a similar analysis on 3 titles that also made it as Metacritic’s best video games for 2018.. thus far. read more

Slush: Because Parties are Serious Business

Posted 2018-11-12

The leading startup conference in the world that brings together over 20 000 tech heads to Helsinki, the capital of Finland. This year, Slush takes place from December 4-5, and we’re excited to be part of the event. read more

Top 7 Female Gaming YouTubers

Posted 2018-10-31

In this blogpost, we want to promote diversity by listing which female YouTubers with the fastest growing channels we should keep an eye out for. read more

Dear Influencers: 3 Signs It’s Time to Hire a Manager

Posted 2018-10-26

The rise of modern influencers has led to the increase of sponsorships. But, what happens and what should you do when you are the influencer who is in the middle of dealing with all of these changes? read more

4 Reasons Why Influencer Marketing Is More Effective Than Celebrity Endorsements

Posted 2018-10-18

Four reasons why influencer marketing might be the better strategy to adopt for your brand. read more

8 Common Mistakes Brands Make When Working With Influencers

Posted 2018-10-11

Marketers are increasing their influencer marketing budgets as an important part of their overall marketing and branding strategy. But, as anyone who works within influencer marketing will tell you, efficiently running good campaigns can be tricky. read more

Top 9 Gaming YouTubers from July to September

Posted 2018-10-04

Have you been wondering who made it as one of the biggest and fastest growing YouTubers lately? Here are the top 9 picks from the results of our data dive into the different large, medium, and small YouTube channels. read more

Hear it from the YouTubers: Tips for Sponsors and Aspiring Influencers

Posted 2018-09-21

Exclusive Interview with Influencers: Sora and TOnioo25 read more

How “SCUM” got over 50 million views on YouTube in just 15 days

Posted 2018-09-14

Gamepires is crushing it with their latest battle royale-esque survival simulation, SCUM, that just hit the streets on August 29th. In less than two weeks, it has already racked up over 900 videos and 50 million views on YouTube read more

The 3 KPIs for Effective Influencer Marketing

Posted 2018-09-06

Influencer marketing is a growing part of the online marketing mix, with 39% of marketers planning to increase their influencer marketing budget in 2018. So far, the data side of this industry has posed a challenge, and marketers often have to learn by trial and error. read more

For the love of data, the Matchmade reporting tool is here!

Posted 2018-08-30

We’ve added the Advanced Analytics toolset to the Matchmade dashboard. It is a very powerful way to easily see and analyze how exactly your influencer marketing campaigns are performing. And we promise, it’s not boring at all. read more

Top 9 Gaming YouTubers Right Now 2.0

Posted 2018-08-22

Who are the biggest growers on YouTube right now? Here’s the top 9 of the past 3 months, based on our data dive into the fastest growing YouTube channels across large, medium and small channels. read more

How “Baldi’s Basics in Education & Learning” got over 620 million views on YouTube in four months

Posted 2018-08-09

Big shout out to the independent game developer, Micah McGonigal, for the success of his weird, nostalgic, and horrifying game that’s been terrorizing the minds of many YouTubers read more

5 Tips for Influencers on How to Work with Sponsors

Posted 2018-07-25

This post offers some practical advice for influencers on how to work with sponsors. Our goal is to make influencer marketing great for everyone involved. read more

5 Things to Know about Influencer Marketing

Posted 2018-07-11

How can you elevate your influencer marketing efforts and build a great strategy to work with YouTubers? At Matchmade, we work with game studios and influencers all the time, and here’s some advice based on our experience from over 150 campaigns read more

How the indie horror game “Granny” became the 2nd most viewed mobile game on YouTube

Posted 2018-06-15

There’s a new mobile title making waves on YouTube, as Granny reached over 314 million views on YouTube in the month of May - leaving Supercell’s Clash Royale behind read more

Watch out Fortnite, there’s a new kid on the block: God of War now the 3rd largest game on YouTube

Posted 2018-05-25

According to data from Matchmade (the leading influencer marketing platform that analyzes over 2.4 Million gaming-related YouTube videos and 220M videos), God of War has become the third largest game on YouTube read more