Opera GX

See how Opera was able to reach a global PC gamer audience with positive results to promote Opera GX – the first browser for gamers.

1.91M Views
14% Engagement
106% Of estimated views reached
3 Countries
Opera
opera anastasiia

With the help of Matchmade we were able to target PC gamers globally. Our campaign brought to us a significant increase in downloads and we received a great engagement from the community.

Anastasiia Korsak Social Media Specialist
Opera GX

Targeting and matching

Opera’s target audience was PC gamers. With the help of Matchmade’s data, they were able to search for influencers with an audience interested in PC gaming.

With a test and learn strategy Opera was able to find the best performing audience from a global pool of influencers.

 

Influencer Collaboration

By trusting that the participating influencers know their audience, they were given full freedom in the way they want to talk about the product.

Opera communicated with influencers through Matchmade’s chat functionality. The Matchmade team worked closely with Opera to ensure a smooth process.

opera rosette

Matchmade Platform turned out to be extremely time-saving for my team. It helped us centralize our 3 international campaigns through a unique platform, as well as chat and negotiate with a diverse range of YouTube channels.

Rosette Belesi Global Product Marketing Manager

Results

Opera reached over 1.9M views in 3 Countries: Brazil, Poland and the United States.


The overall sentiment for the campaign was positive, the audience loved the product. See some examples:

“This Opera GX seems to bring a lot of practicality, I will test..”

“I usually skip advertising, but this gx opera really interested me. It has potential in appearance. Tonight downloading!”

“broooooooooooooo this opera GX is so niiiiice thank u 4 showing me this”

Reach great results with Matchmade

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