Grow and retain the game’s audience with a long-term global influencer marketing campaign.
Adopt influencer marketing as a key part of the long-term marketing mix of CATS.
Participating influencers were given full creative freedom. They weren’t asked to read a script or to publish at a certain hour.
Trusting that influencers know their fans best guaranteed that the videos would resonate with the viewers. Zeptolab provided relevant in-game events and access to a content library to ensure influencers could create great, engaging content for their fans.
Matchmade’s forecasts, pricing suggestions, negotiation tools and the ability to communicate directly with the influencers ensured frictionless cooperation and allowed a large variety of highly engaging videos to be published by influencers from all over the world.
Orange Juice Gaming