Intelligent Influencer Marketing

Grow your game through targeted, ROI-positive influencer marketing campaigns.

Why Matchmade?

Targeted

Powered by automated content and audience analysis, with optional geographic and demographic filtering.

ROI positive

Performance-based influencer campaigns are here. You set up your tiered CPI goals, and our audience analysis ensures you reach them.

Scalable

Automatic matching with suitable influencers and powerful tools that streamline running influencer campaigns.

Easy Campaigns

It’s as easy as this:

  1. Select your game and relevant titles
  2. Set up your CPI tiers and campaign description
  3. Select the influencers you want from the list of matches

Stay Within Your Budget

We provide performance and cost estimates for each influencer, and you decide whom to invite to your campaign.

Full
Transparency

The realtime campaign dashboard shows exactly how your campaign is performing & how much you’re spending, and end-to-end data integration ensures fair play.

Simplified Logistics

Payments and tax reporting take a considerable amount of time, so we handle it for you. You get invoiced once a month, and we make sure the influencers get paid on time.

What to expect

35%

clicks-to-installs conversion

3.15%

views-to-installs conversion

146%

organic boost in addition to attributed installs

Customers and partners

“KPI's for users we got from Matchmade were double or triple of what we've seen with organic traffic. Results were so great we had to check our analytics setup for bugs.”
— Mathieu Zylberait, Charged Monkey
Read the case study
“The campaign overperformed all expectations in CTR, CVR, and general download velocity. Installs were equal in quality to organic installs.”
— Kyle Keller, Tilting Point
Read the case study
“Our Matchmade campaign had the highest conversion and retention numbers we’ve ever seen, which is especially impressive considering it only took two minutes to set up.”
— Camilo Fitzgerald, Futureplay
Read the case study

Blog posts

YouTube game influencer marketing report (May 2017)

Posted 2017-05-19

We've indexed all YouTube gaming channels and delivered over a hundred thousand high quality installs to our partners. We're now sharing this data with to paint a picture of how YouTube game influencer marketing looks like in spring 2017. read more

3 issues with YouTube influencer marketing [and our solutions to them]

Posted 2017-02-21

Today, influencer marketing is a channel every mobile game marketer wants to master. However, they get headaches from pay-per-video pricing, varying ROI, and the lack of transparency in the field. Performance based campaigns can be the cure, but only if executed in the right way. Here are three headaches marketers often struggle with, and the pain killers we recommend for them… read more